ChinaWissen

Unternehmensberatung und Marktforschung


China, the world’s second-largest economy, hosts the world’s largest consumer markets for automobiles, smartphones, and other critical sectors.


In 2024, domestic demand, powered by consumption and investment, drove 69.7% of China’s GDP growth, reflecting the sustained expansion of its consumer base.


As the market matures, Chinese consumers are becoming increasingly discerning, prioritizing brand reputation, product quality, and service excellence more than ever. Concurrently, the Chinese government is actively promoting industrial restructuring and upgrading among domestic companies to align with national development priorities.


To meet these rising consumer expectations and comply with policy directives, Chinese enterprises are proactively pursuing international partnerships—particularly with European firms offering technological expertise, premium branding, and sustainability leadership.


ChinaWissen strategically bridges this demand, connecting forward-thinking Chinese and European businesses to unlock opportunities in China’s dynamic, high-growth market.